Monterey is more than just a postcard-perfect destination—it’s a mood, a palette, and a design muse for anyone building a brand. With its misty mornings, seafoam cliffs, and sun-drenched harbor towns, the California coast quietly offers one of the most effective design strategies out there: coastal color psychology. If you're building your site with Wix, the design potential is endless—but it's the right colors that will turn casual browsers into loyal clients.