Running an online store isn’t just about listing items — it’s about giving your customers choices. Whether you're selling T-shirts in three sizes, candles in five scents, or prints in multiple finishes, product variants are key. With Wix, adding those variants, customizing prices, and tracking inventory is simpler than you think.

As a designer in the breathtaking creative hub of Monterey, California, you know that every pixel—and every dollar—counts. Whether you're building sites for boutique hotels, beachside cafes, or local brands, Wix Studio offers powerful tools that don’t always require a premium price tag. But which features are free and fabulous, and which ones are worth the extra investment? This guide breaks down the best free vs. paid features in Wix Studio, so you can design smart, save mo

Whether you’re running a boutique in Los Angeles, a handmade goods shop in Monterey, or a plant-based bakery in San Francisco — 2025 is your year to go digital. With Wix’s powerful eCommerce tools, adding an online store to your website has never been easier. Here’s a simple, step-by-step guide to help California businesses get started and thrive online.